As I was going back and seeing how HP left the market and many more are flopping. I wonder why Apple is succeeding and not its competitors. Though the article is last month, I wanted to reaffirm what I thought was the answer...
Why Consumers Won't Buy tablets (unless they're iPads)
http://www.zdnet.com/blog/mobile-news/why-consumers-wont-buy-tablets-unless-theyre-ipads/3782?tag=nl.e539
The articles points out why Apple has been successful:
1) Devices are targeted to "regular folks"
"The only way for any tablet maker to hit big sales is to break through the mainstream consumer market."
2) Great Marketing
As the article points out, HP and various vendors have unclear marketing message and do not spend much marketing on their devices. Compare to Apple, it forefront and in front of you
3) Have their stores to control and hit their message from marketing to the store...
At the end, it is all about exposure and knowing what you are selling
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