As tablets become the norm, apps are in demands to run programs on those tablets. Companies are wooing to get app companies and makers..
Cell companies woo app makers with offices, lattes
http://www.cnn.com/2011/09/19/tech/mobile/verizon-att-innovation/index.html
Cell companies are trying to change their images of being receptive and cooperative to app companies. They are looking to increase their internal talent to make apps. At the end, people with the skill set and talent will inside an evolving and high-demand profession.
As for me, I need to get some skill set updated especially coding.
Lastly, it is a good positive sign for an industry that seems to be hurt in the US (with outsourcing)
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